IPR in the Age of Social Media Influencers
Reading Time: 5 minThis article has been written by Aishwarya MD, a 3rd-year law student at BMS College of Law. INTRODUCTION In today’s world, social media influencers hold a major leverage in influencing marketing strategies. Influencers, through different social media platforms such as Instagram, Facebook, and YouTube, create trends and enhance brand visibility. From posting pictures to making […]